PRODUCT SPOTLIGHT: RIDE CONCEPTS LIMITED EDITION TGR LIVEWIRE SHOE
Ride Concepts staple flat shoe has gotten a facelift with some new limited edition colorways in collaboration with Teton Gravity Research. They are offering three different colorways in this limited release: Thunder Grey and Black Rock for men – $110, Blue Steel for women – $110, and Vulcan Black for youth – $90.
This collaboration has been made in support of TGR’s new film entitled “ESPERANTO.” The shoes will be available at the TGR store, Esperanto tour stops, and www.rideconcepts.com/collections/tgr-ltd-shoes.
To celebrate the premiere of Teton Gravity Research’s latest action-packed mountain bike film, Esperanto, TGR and Ride Concepts have collaborated to offer custom Livewire colorways for men, women and youth. TGR Livewire is a limited run of Ride Concept’s classic flat shoe that started it all for the mountain bike shoe brand. Versatile, reliable and designed Propet Sneakers for every type of rider, TGR Livewire reflects the universal two-wheeled language that is explored in Esperanto. Esperanto, featuring Ride Concepts athletes Carson Storch, Kyle Strait, Brooke Anderson, Andreu Lacondeguy and more, is on tour now.
TGR Livewire is a stylish daily driver with a grippy MAX GRIP rubber outsole for everything from singletrack to the bike park. TGR Livewire is $110 USD for adults and $90 for youth. The series is available at [TGR Store], Esperanto tour stops and www.rideconcepts.com/collections/tgr-ltd-shoes. Limited colorways include Thunder Grey and Black Rock for men, Blue Steel for women and Vulcan Black for youth.
About Esperanto
Esperanto is TGR’s latest action-packed mountain bike film with an added twist. Mixing the rock stars of the sport with a cast of unknown and up-and-coming heroes, the film explores how we share our dreams through a universal two-wheeled language no matter what our native tongue may be. The sacred ritual of the ride might sound different all across the world – whether it’s a full-face getting pulled down to drop into a big jump line or wheeling a beat-up bike out of a mud hut to pedal to school – but it’s a universal process no matter what language we speak.
About Teton Gravity Research
Teton Gravity Research lives as an ethos of exploration for multiple generations of outdoor enthusiasts, and the company continues to evolve and expand today. TGR is known for its awe inspiring, cutting edge content, its immersive and meaningful brand experiences, and its industry leading, highly engaged, multi-platform audience.
Founded in 1995, TGR has produced 50+ award-winning films, 100+ hours of television content, 10,000+ pieces of digital content, and a multitude of national commercial spots. We work with the top professional athletes in their respective disciplines to capture and celebrate the passion that drives our audience to live the dream to its fullest outdoors.
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