KTAF NEWS

After the COVID-19 pandemic, a grand sporting event that rivals the world is about to reignite after a year of failure, injecting stronger impetus into the world. For 365 days, for an athlete who is eager to refresh the season, he is facing a huge challenge in tactics and physical strength. There is no shortage of dangers and losses on this long journey of dream-seeking. Use training again and again to maintain a good state until you break the bottleneck, use one game to exercise and accumulate actual combat experience, until you fight back with beautiful results, until you use sweat to respond to the original intention of sports, and use sports to wash away the haze of the epidemic.

When it comes to sports, it’s not just about sports itself-continuing to write glorious heroes in the world, inspiring teenagers who try to challenge heroes, and dream-seeking warriors who break gender and class prejudice, all let us see the infinite possibilities of breaking into the future. As a world-renowned sports brand, Adidas is seeing their pursuit of sport and spirit and enthusiasm of the heart, and the courage to break through the strong belief comfort zone limit should also be the Adidas adidas brand attitude – nothing is impossible.

After 17 years, “No Impossibility” has been upgraded again

In 2004, Adidas first proposed “impossible is nothing”. Over the past 17 years, it has been working with well-known athletes at home and abroad, regardless of their gender, country, and competition, and they will continue to challenge and make breakthroughs and create one after another. Item is impossible.

Rather than staying at a concept, Adidas uses actions to prove that the brand is committed to building a more positive, inclusive and sustainable world in order to discover and show individuals with positive power. Adidas pursues the brand attitude of “no impossible”, uses positive actions to convey optimism, promotes the building of sustainability, inclusiveness and brand reputation, and encourages everyone to dare to break the status quo and imagine the future.

You see good results on the field, I see every possibility of athletes

This summer, Adidas will continue to advance side by side with well-known athletes at home and abroad. Inside and outside the arena, work with them to practice the newly upgraded brand attitude-seeing every possibility.

From the competition to the life, from the decisive point to the future thinking, every possibility about the core of the sport should be seen. The Chinese women’s volleyball team, even if there is only a glimmer of life, must bite the game one by one. The main force Zhang Changning is leading the new generation of girls to move forward; the tennis female player Wang Qiang bravely faced doubts and gave beautiful counterattacks with every action. “Hundred-meter flying man” Xie Zhenye constantly surpasses herself, adjusts tactics and training, and strives to be faster and faster; Heptathlon athlete Zheng Nina is not only good at exerting her unique family sports talent, but also showing persistence and will besides talent; Lillard exists as a key player on the court, and he also silently contributes to the community around him outside the arena; and the first post-90s Grand Slam men’s singles champion Dominic Tim, outstanding tennis performance is only a small part of his life. It is his determination to drive more people to pay attention to environmental protection through his own influence.

You see a pair of shoes, I see the power to accelerate

This summer, Adidas tailored 85 cutting-edge innovative footwear products for athletes based on the specific needs of 17 sports events, including ADIZERO ADIOS PRO 2, UB21 and HEAT. RDY, etc., to help athletes have a better performance on the field. Play, let us witness every possibility on and off the court. In the ADIZERO series launched this summer, the products are equipped with new red and white colors and are equipped with cutting-edge innovative technology, looking forward to subverting sports imagination. The updated and iterated ADIZERO ADIOS PRO 2 symbolizes Adidas’ ambitions in the field of developing top elite running shoes. Through joint design, development and testing with elite runners in the world, the improved new generation of ADIZERO ADIOS PRO 2 looks forward to helping runners again Create the limit.

As a world-famous sporting goods brand, Adidas will shoulder the responsibility and mission entrusted by the industry, and look forward to incorporating the most cutting-edge sports science, creative craftsmanship and artistic aesthetics into its products to help athletes improve themselves and break through all the problems in sports. may. In addition, the brand is practicing the concept of sustainable development, moving towards a new chapter in sports technology and environmental protection by reducing plastics, and continuing to explore “no impossibility” outside the stadium and on equipment.